Miffy was “born” on June 21, 1955, created by Dutch artist Dick Bruna. Bruna first drew sketches of a little bunny to entertain his young son while on a rainy seaside holiday in Holland. Each night he made up stories about the bunny and Miffy was born.
Miffy has become a world renowned and beloved preschool brand with books, apps, and more than 10,000 brand -related products worth approximately $300 million in sales annually.
In 2013, miffy the movie – the first ever feature length film – opened in the Netherlands, breaking box office records for a film aimed at very young children. It debuted in the US at the BAMkids Film Festival and is available now on iTunes, Amazon, Google Play and VUDU.
The Miffy Museum opened up in Utrecht in 2016, opposite the Centraal Museum, providing an interactive space for young children to discover and explore the world around them.